Find Success
in BNPL
+
Embedded
Finance

We’re not a BNPL provider. We’re a hyper-specialized Payments & Embedded Finance agency advising growing brands, investors, and technology platforms
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About bnpl40

Buy Now Pay Later has transformed how Gen Z purchases online. And BNPL is an incredible consumer acquisition tool. But it's a challenge to know what you need when everybody is a Lender.

Built by a former Klarna and PayPal Global Partnerships leader, bnpl40 is a leading alternative payments agency made up of accomplished product, engineering, enterprise sales, lead generation, and marketing professionals focused on:
  • Advising brands on their embedded finance arrangements
  • Providing alternative payments domain expertise
  • Weaponizing go-to-market strategies for Fintechs entering or evaluating the US market
  • Delivering hands-on Product support for partners deploying integrated experiences within their platforms

bnpl40 Capabilities

Brands

Be heard. Sell your product.
• Commerce Due Diligence
• RFP Management
• Validate, Maximize, and Localize Implementation

Consumer Lenders

Drive consistent results.
• Competitor Benchmarking
• GTM Strategy
• Sales-in-a-Box and Lead Generation

Platforms & Technology Partners

Monetize BNPL and POS financing.
• Digital Product Partnerships
• Integrated Customer Experiences
• Flexible Credit Options and Category Growth